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Home Care Franchise – How 2021 can be a year of success with Bridgewater Home Care

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Date: January 11, 2021

Despite these challenging times, Bridgewater Home Care are incredibly grateful to have found plenty of reasons to celebrate throughout 2020 and be hopeful in 2021.

After such a difficult year for everyone and for our key workers at Bridgewater Home Care caring for vulnerable people in their own homes, we could not have been more delighted and proud to win the “EMPLOYER OF THE YEAR” award at the virtual North West Business Awards 2020.

The North West Business Awards 2020 was delayed due to COVID-19 restrictions and after numerous attempts to rearrange the event it was eventually held online on 18th December 2020. The Awards process and especially the in-depth interview brought to light what Bridgewater Home Care are doing well and the different approaches adopted to create an excellent working environment for employees with great opportunities for professional development and career advancement.

Bridgewater Home Care was founded in 2010 by Phil Eckersley and celebrated a decade in the home care business in 2020. Phil formed Bridgewater Home Care after personal experiences of care and his own desire to make a difference in the local community with the values of Quality, Reliability and Trust at its core.

Phil commented, I am thrilled that Bridgewater Home Care has received the Employer of the Year award at the North West Business Awards. There was some really tough competition for this prestigious award with 5 finalists in total. This win certainly provided a well-deserved pat on the back at the end of an extremely hard year for our amazing team, it also gives confidence to our existing and prospective clients around the quality of care that we deliver and the huge investments we make in staff training and their well-being. “

On being announced as the winners of the Employer of the Year Award 2020/21, the North West Business Awards judges made some fantastic comments about the company, stating that Bridgewater Home Care are “putting the heart into what is a very tough industry for people to work in, the passion of the staff and passion of the team was so clear and evident…getting the motivation right, getting the staff values right and looking at how they could progress their staff and massive examples of how staff had moved on and progressed, gained new qualifications, people who came in as junior members of staff who are now leadership team…what they had done was fantastic, it was brilliant to see, it was truly an incredibly competitive award and congratulations to Bridgewater Home Care“.





Bridgewater Home Care was also recognised in another major North West awards competition earlier in 2020 for their efforts as an employer of choice by receiving two accolades at the Greater Manchester Business Awards 2020 for “Employer of the Year “and “Wellbeing in the Workplace. They are also thrilled that they have been shortlisted for a prestigious national award for Homecare at this year’s LaingBuisson Awards which recognise outstanding achievement and excellence within the health and social care sector.

Bridgewater Home Care currently operates in 3 areas and in each location, the private client focused business model has been successful, with turnover in excess of £2 million. The community outreach, fundraising activities, social media presence, along with the marketing materials and online marketing make Bridgewater Home Care a real challenger in the home care market in 2021.

Looking back on 2020 Bridgewater Home Care believes it is more important than ever to support the people they employ and for their home care clients to feel supported, connected and part of the Bridgewater family.

The top highlights for Bridgewater Home Care in 2020 included:

Staff well-being remained our top priority

We are 100% committed to ensuring staff wellbeing and a positive work environment for the entire team. Simply put, our employees ARE our business and are the reason for our success. We invest considerably in their training and welfare, providing both personal and professional support through a variety of means to ensure that all employees feel valued, respected, and secure.

At a time when isolation, worry and poor mental health for many have increased – it has been more important than ever to support our teams and for our clients to feel supported, connected and part of the Bridgewater family. Our award-winning Training Manager has delivered a new Resilience Training course to Managers in 2020; essential for the well-being of staff and managing stress. We work closely with local colleges to run short courses for staff. Our Brand and Compliance Manager has become our first mental health first aider.

Being a part of something that can positively transform a person’s life in a time of need fills everyone at Bridgewater Home Care with pride and passion. We believe passionately that by treating our carers as a trusted family we can empower them to treat our clients with the same warmth and respect. The team are more likely to actively engage with us if they feel we foster an inclusive culture.

Continued investment in technology

As a business, we have been making huge investments and transitioning to become paperless through utilising software programmes, cloud filing and storage systems, online care management systems, mobile apps and reducing as much physical paperwork as possible.

Throughout this pandemic, we have worked with Skills for Care to devise a new online training system and streamline a much faster DBS (criminal record check) process to ensure we have enough staff available to support our clients.

The business is now providing a paperless business model for franchisees. All care plans, medication records, client and employee data are stored online along with all operations being accessible from any PC, laptop, or mobile phone after our investments in collaborative and cloud technology. Care never stops so we have developed a system to enable the business to always be responsive to the needs of our clients and carers.

We want to see Bridgewater Home Care being the most tech driven care provider in the marketplace and achieve continuous improvements to the quality of care we deliver. All these implementations will make the job of running a franchise that much more streamlined so a franchisee can focus on what is important, growing their business.

An increase in demand for home care services is likely to be supplemented by increased usage of more bespoke technology. Our goal is to have a completely paperless business where regulatory standards permit.

Successful staff recruitment and retention

We have always set our starting rates of pay above the living wage and market leading in comparison to other providers. All employees are given a minimum of 28 days holiday pay each year and are encouraged to take time off when needed. We have been able to offer an increase in pay to our carers to £10 per hour since 1st April 2020, although this assists with better staff retention and recruitment we also recognise that carers should not just be rewarded financially and we continue to innovate with our training, benefits, and a transparent career ladder.

We have seen a marked trend of individuals applying from industries that have suffered massive redundancies during the pandemic – such as travel, hospitality, and retail. We have been able to help them realise their skills are transferable to a long-term career in social care and make the transition smoothly through our comprehensive training programme. A bespoke, accredited, care certificate was rolled out to carers in 2019 creating a new e-learning programme. We have a dedicated training room and have invested in an online portal for staff which has been invaluable throughout the pandemic, offering carers a safe and flexible approach to learning. This has greatly enhanced our talent pool.

Quickly adapting to new ways of working

Due to the Covid-19 outbreak, Bridgewater Home Care embraced remote working; we had already set up the ability to work remotely in 2019 and were able to conduct all interviews and training through webcam and file sharing on this software. Whether the new recruit has never worked in social care before or has previous experience we provide one to one support in order to provide the most suitable training.

We have embraced more remote meetings with office staff which has reduced time spent on the roads, associated costs, and our carbon footprint.

We recently adopted superior care management software that allows carers to log in and access information on a real-time basis using a mobile app. Carers electronically log in and out at a client’s home allowing us to monitor the lengths of visits, chase up any visit delays and ensure our staff are safe. We can update the care plan ensuring our care teams are notified of medication and service changes in real-time.

Staff have adapted quickly to new ways of working, they can see the benefits and wish to continue running the business in this more efficient way.

Supporting our local communities

Bridgewater Home Care wrote to the children of all our staff and ran competitions to make them feel part of the Bridgewater family at the start of the pandemic. Later in the year, we held a scarecrow competition and a Christmas card design competition

We also supported our staff to fundraise for charities, as this promotes wellbeing in giving back to others; charities included the Alzheimer’s Society, Dementia UK, Cancer Research, MacMillan Nurses and many more.

Our teams embraced the spirit of VE Day 75, making and delivering afternoon teas to our clients and carers, decorating the office, bringing everyone together in the community.

Staff also showed appreciation to the local schools supporting our keyworkers during the pandemic by making and delivering goody bags to them.

Throughout 2020 we supported our local partners with some of their initiatives through social media and virtual coffee mornings, such as The Lewy Body Society with their “Dotty Days” initiative to raise awareness of people affected by Lewy Body’s dementia.

Our franchise opportunity

A new year is a great time for a change, whether that be in your personal life or your work life. It is a time to set new goals, take on new challenges and create new memories.

At Bridgewater Home Care we believe our franchise offering is a great opportunity to make a real difference to people in their everyday lives. It opens the opportunity to run a business in such a rewarding and growing industry and take on new responsibilities that have real positive impacts on both the staff we employ and the clients we all support.

If you are interested in finding out how you can start a new venture in 2021 please get in touch with us by and find out how you can become a part of something life changing.