No matter whether you’re an existing entrepreneur juggling a number of ventures or an aspiring business owner looking for a place to start, becoming part of a franchise might seem like an attractive opportunity.
If you’re specifically curious about home care franchises, you might be wondering about the difference between complex care and traditional home care.
Read on to find out more about both types of models, the benefits and drawbacks, as well as how to make the right choice for you.
At Bridgewater, both types of care fall under our umbrella, giving franchise owners the chance to build a scalable business model that flexes between traditional domiciliary care and more complex care services. Get in touch with our team to start your Bridgewater journey.
What is Complex Care?
Complex care is a specific type of comprehensive and extensive support for individuals with high needs. For example, those living with advanced dementia and neurological disorders, as well as people affected by terminal illness, most likely require complex care.
Complex care combines both clinical care services and help with other daily actions that will aid an individual’s overall quality of life. Such actions might include assistance with managing symptoms, maintaining independence and more.
Key Features of Complex Care Services
Complex care services will depend on the provider chosen, but usually key features include:
- Multidisciplinary team approach: This type of service allows multiple doctors and nurses to deliver the support needed.
- 24/7 support: Complex care can be flexible, and aid those in need during nighttime hours – or even provided as consistent 24/7 support.
- Emphasis on independence and dignity: With independence and dignity the main focus of most health care providers’ operations, individuals are empowered to live at home and are still offered control over their lives despite the help they need.
- Specialised care for specific conditions: Some conditions require an expert to oversee and help the individual living with them, such as those with brain and spinal injuries.
Target Market & Demand
As the UK has an ageing population, by 2065, it is projected that 26% of people will be aged 65 and over, while nearly half of the population will be aged 50 and above. As such, care services are only predicted to rise in demand, making this industry a fruitful business opportunity for many.
The target market for this model is typically broken down into:
- Older adult population
- Those who are bedbound and immobile
- Those affected by life-altering accidents that have caused severe injury
- Those with multiple conditions that need extensive support
What is Traditional Home Care?
Traditional home care typically consists of assistance related to daily tasks and non-medical actions. This enables older people to remain independent at home, without the need to be moved into a care home.
Unlike complex care, traditional home care mostly focuses on general support that helps an individual move through their life without issues, despite problems related to their age or disability.
Target Market & Demand
The demand for traditional home care is similar to that of those with complex care needs. However, there is a more specific interest from those who would rather have live-in care than move into a care home. This was reinforced after the pandemic, with many realising home care was their preference.
The target market is typically broken down into:
- Older individuals who are reluctant to move to a residential care facility
- Individuals with chronic illness and disability
- Recovering patients post-operation
The Bridgewater Home Care Approach
Here at Bridgewater, we have an in-depth understanding of the care industry and the different models available across the marketplace. We have integrated different approaches towards care into our Bridgewater-specific model. This allows us to deliver high-quality, specialist care that’s dedicated to supporting the community by helping clients receive the best care and enabling franchisees to develop more sustainable, scalable businesses.
With our franchise model, you’re able to deliver premium care based on proven models, develop trusting relationships with clients and set your business apart from the competition.
With our care services, you can provide your clients with tailored care, including:
- Personal care: This service assists users with hygiene, washing, and going to the bathroom.
- Companionship: This provides social interaction with clients who have few family or friends, ultimately helping to reduce loneliness.
- Meals & medication management: Ensuring clients are fed regularly and reminding them to take medication when they need to.
- Domestic upkeep: Any light housekeeping tasks, such as laundry and general tidiness, to maintain a safe environment.
Find Out More About Bridgewater Home Care’s Franchise Opportunity
If you’re interested in pursuing a franchisee opportunity, but don’t know what franchise you want to become a part of, take a look at Bridgewater Home Care today. As one of our franchisees, you can take advantage of being included in an established brand with demonstrable success.
Better yet, you’ll get one-on-one mentorship with Bridgewater’s franchise owner, Phil Eckersley – so you can get all the guidance you need to become successful in your own exclusive territory.
When you join Bridgewater, you’ll also have access to:
- Bespoke software and AI governance to make your life much easier
- Marketing resources to get the word out about your business
- Online systems so you can work anywhere
- And much more!
For more information, get in touch with us today by making an enquiry on our contact form, or call 01942 215 888.
