Sally Kelly

Brand Compliance Manager

I am the Brand Compliance Manager for Bridgewater Home Care. My role involves overseeing brand standards across the network, supporting franchise offices, and ensuring consistency in communication and compliance.

I support all franchise offices with brand compliance, communications, and documentation, ensuring our brand is represented accurately and professionally across all platforms. I also oversee national compliance documentation, templates and updates to maintain consistency and quality.

I have worked in the care sector for 23 years.

I work closely with franchise owners, managers and help teams ensure all brand, compliance and communication standards are upheld. This includes providing guidance, updating national documentation, and supporting offices with quality improvements and alignment across the network.

Educations and qualifications

• BA Honours Applied Social Sciences

Key achievements and awards

• Led on improving and standardising national brand and compliance documentation
• Supported multiple franchise offices in preparing for compliance inspections and audits

Areas of expertise

I fell into care by accident 23 years ago, but one visit to a client who relied solely on my support showed me the impact I could make. Since then, I’ve worked hard, progressed through multiple roles, and remain driven by the belief that our clients and carers are at the heart of everything we do.

Brand management

Compliance and quality assurance

Policy and documentation development

Internal communications

Franchise support and guidance