So, you’re thinking about becoming a franchisee, but wondering how it works, and exactly what you will be responsible for? Owning a franchise is a fantastic way to start a business, but with the help and support of an established business. If you are considering opening a franchise with Bridgewater Home Care, it’s important to understand the difference between franchisor vs franchisee and exactly what franchise ownership entails.
From managing the daily operations to building client relationships, franchise owners play an important role in delivering high-quality care and growing their local business. In this guide, we explain some of the key responsibilities of a Bridgewater Home Care franchise owner and how we help support them every step of the way.
What is a franchise?
Investing in a franchise means stepping into a business that already has a proven track record. Instead of starting from zero, you’re able to run your own location while benefiting from a proven business model, its products, and its systems.
The franchise provides guidance and a ready-made model, helping you avoid the trial-and-error of starting a new business. In return, you pay for the rights to operate in a defined area and bring the company’s offerings to your own customers.
What is a franchise owner vs a franchisor?
As a franchise owner, you have purchased the rights to operate a franchise in a specific area, combining the independence of running your own business with the guidance and systems provided by the franchisor. Franchise ownership comes with both financial and operational responsibilities, including staff management, compliance, client relations, and business growth.
A franchisor is the person or company that created the brand and business model. They provide the training, guidance, and support you need to run your franchise successfully, including proven systems and marketing resources to help your business grow.
The responsibilities of a franchise owner at Bridgewater Home Care
Owning a Bridgewater Home Care franchise involves a variety of responsibilities, including:
Managing daily operations
Franchise owners are responsible for overseeing the day-to-day running of their home care service. This includes scheduling carers, managing client appointments, and ensuring that services are delivered smoothly and on time.
At Bridgewater Home Care, our franchise partners benefit from the support of our IT team, providing both initial set-up and ongoing assistance. You will have access to high-quality IT and technology systems, making it easier to run your business. As a franchise partner, you will receive initial set-up support with:
- Company intranet
- Company email and software accounts
- Installation of software and CRM systems
- Training on IT systems
- IT strategy and planning
Our IT infrastructure plays a crucial role in our business operations, providing the systems and processes needed to support our clients and staff, while enabling our business to run efficiently and remotely when required.
Recruiting and leading staff
Hiring the right carers and building a motivated, reliable team is a key part of franchise ownership. Owners are responsible for training staff, managing performance, and creating a supportive environment that encourages professional growth and retention.
With a Bridgewater Home Care franchise, our brand new automated workflow software helps you handle each part of the recruitment process, from capturing enquiries and storing applicant details to completing compliance and DBS checks. Leads are automatically updated in the CRM, cutting admin time and costs, while applicants can be training-ready in just 24 hours.
Ensuring compliance and quality standards
As a franchise owner, it is your responsibility to make sure you are meeting all regulatory requirements at all times. This includes things such as keeping accurate records, making sure you are conducting regular quality checks, and staying up to date with any industry regulations.
At Bridgewater Home Care, if you open a franchise with us, we assist you with detailed compliance manuals, regular audits, and ongoing support, giving you confidence that you meet both legal and brand expectations.
For instance, if you have no prior experience in the care sector, the idea of registering with the CQC and adhering to its regulations can feel pretty overwhelming. Our support team is here to guide you through your CQC registration and ensure you meet all CQC requirements from the moment you launch your franchise.
Marketing your business
As a franchise owner at Bridgewater Home Care, growing your business is key, and using marketing and branding at every step is extremely important. This means keeping your website up to date, optimising your content for Google, and sharing your expert advice to help prospective clients find the care they need.
Our in-house marketing team, along with a long-standing partnership with a marketing agency specialising in branding, PR, digital marketing, and social media, provides you with the support and tools you need to successfully market your business. With Bridgewater Home Care, you’ll receive support with:
- Initial local website set-up
- Branding and logo template package
- Initial marketing pack including business cards, flyers and brochures
- Marketing strategy support and planning
- And much more!
Get in touch with Bridgewater Home Care to start your franchising journey
If you’re looking for a rewarding business investment, a franchise in the home care sector could be the perfect business opportunity. At Bridgewater Home Care, we’re ready to guide you on your franchise journey.
Our expert team supports franchisees in establishing their own exclusive territory, providing access to our proven business model and recognised branding. You’ll benefit from joining a successful, well-established brand from day one.
To find out more, get in touch today by submitting an enquiry through our contact form or calling 01942 215 888.
Take the first step towards franchise ownership – contact Bridgewater Home Care to find out how you can get started.
